Elia’s Paws was born from a clear gap: when people go away, they either ask friends and family or book a pet hotel - neither feels truly stress-free.
Elia’s Paws founder George grew up surrounded by animals. Caring for pets is his second nature. His company brings care to your home with trusted walkers and sitters who keep routines and reduce anxiety.
Deliverables:
Brand strategy essentials + logo, colors, fonts, and a mini guide for everyday use.
Elia’s Paws founder George grew up surrounded by animals. Caring for pets is his second nature. His company brings care to your home with trusted walkers and sitters who keep routines and reduce anxiety.
Deliverables:
Brand strategy essentials + logo, colors, fonts, and a mini guide for everyday use.
Challenge
Start from zero with a clear promise and look
Stand out from local competitors and attract customers on a lean ad budget
What we did
Start from zero with a clear promise and look
Stand out from local competitors and attract customers on a lean ad budget
What we did
- Deep dive: discussed the business, current state, clients and motivations
- Defined primary and secondary target audiences
- Shaped the brand promise, key values and a concise key line
- Designed the visual system: logo, color palette and typography tailored to the primary audience
- Delivered a simple usage sheet so everything stays consistent
Logo
The Elia’s Paws logo captures the brand’s warmth, trust, and care for pets
The playful paw icon combined with clean, rounded typography creates a friendly and approachable look, while maintaining professionalism
The logo is versatile and works across digital and print applications
The Elia’s Paws logo captures the brand’s warmth, trust, and care for pets
The playful paw icon combined with clean, rounded typography creates a friendly and approachable look, while maintaining professionalism
The logo is versatile and works across digital and print applications
Font
Rounded and friendly, used for headlines and key brand messages. Its soft curves convey approachability and warmth while keeping a professional appearance
We chose a widely available, free typeface - no installs, licenses, or registration needed
Rounded and friendly, used for headlines and key brand messages. Its soft curves convey approachability and warmth while keeping a professional appearance
We chose a widely available, free typeface - no installs, licenses, or registration needed
Color palette
The primary color palette defines Elia’s Paws’ core look
Each color was chosen to express warmth, trust, and a friendly personality while staying clear across all touchpoints
The palette also reflects Finland’s love of nature and sense of harmony - bridging the brand’s character with the local context for a natural, familiar feel
The primary color palette defines Elia’s Paws’ core look
Each color was chosen to express warmth, trust, and a friendly personality while staying clear across all touchpoints
The palette also reflects Finland’s love of nature and sense of harmony - bridging the brand’s character with the local context for a natural, familiar feel
Social visuals
Bright yellow and deep green echo Finland’s nature and optimism
Close-up pet photos, simple headlines (“New Routine,” “Walk & Roll”), and playful paw accents speak like a friendly neighbour who really loves pets
Modular templates keep the feed consistent, cheerful, and easy to read on mobile
Bright yellow and deep green echo Finland’s nature and optimism
Close-up pet photos, simple headlines (“New Routine,” “Walk & Roll”), and playful paw accents speak like a friendly neighbour who really loves pets
Modular templates keep the feed consistent, cheerful, and easy to read on mobile
Merch ideas
Caps and reusable bottles in high-contrast brand colors extend the same friendly, trustworthy feel offline
Practical for walkers, visible in parks, and perfect as welcome gifts - building recognition in the neighbourhoods where clients live
Caps and reusable bottles in high-contrast brand colors extend the same friendly, trustworthy feel offline
Practical for walkers, visible in parks, and perfect as welcome gifts - building recognition in the neighbourhoods where clients live
Want a brand that wins trust without heavy ad spend?
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