HypeFactory is a global influencer marketing agency
The agency uses powerful in-house AI-technology to create measurable marketing campaigns and find top-performing influencers worldwide
Deliverables:
A practical brand guidelines set, tone of voice, key message and positioning
The agency uses powerful in-house AI-technology to create measurable marketing campaigns and find top-performing influencers worldwide
Deliverables:
A practical brand guidelines set, tone of voice, key message and positioning
Goal
Relaunch with clear differentiation and a scalable, easy-to-use identity system.
Strategy & Idea
Positioned the brand around “Performance Meets Creativity”- a simple promise backed by proof: the in-house AI technology, real-time reporting, and global production capacity.
Tone of Voice
Young, bold and trend-forward, yet expert and confident, to match a high-tech, results-driven agency.
Relaunch with clear differentiation and a scalable, easy-to-use identity system.
Strategy & Idea
Positioned the brand around “Performance Meets Creativity”- a simple promise backed by proof: the in-house AI technology, real-time reporting, and global production capacity.
Tone of Voice
Young, bold and trend-forward, yet expert and confident, to match a high-tech, results-driven agency.
Logo & mark
Color palette
Red is the spark of momentum
Conveys speed, power and confident energy, grabs attention and drives action.
Use for highlights and CTAs to signal performance and breakthrough; pair with neutrals for balance.
Red is the spark of momentum
Conveys speed, power and confident energy, grabs attention and drives action.
Use for highlights and CTAs to signal performance and breakthrough; pair with neutrals for balance.
Icons
The stylistic basis of the icons is the trademark "fire"
The thickness of the icon lines is based on the thickness of the line in the branded element
Visual positioning flat design with a minimal level of detail
The stylistic basis of the icons is the trademark "fire"
The thickness of the icon lines is based on the thickness of the line in the branded element
Visual positioning flat design with a minimal level of detail
Design Examples
Impact
Sharper positioning, a consistent look & voice across touchpoints, and faster go-to-market for campaigns and sales materials.
Sharper positioning, a consistent look & voice across touchpoints, and faster go-to-market for campaigns and sales materials.
Want a brand that wins trust & attention without heavy ad spend?