A new way to grow B2B demand by partnering with trusted industry voices who explain your product in credible content
Why B2B companies need this
The "old way" of B2B marketing is failing
The modern B2B buyer’s journey happens in "Dark Social": podcasts, Slack groups, and LinkedIn feeds
If your brand isn't being discussed by experts, you don't exist
Stand out in a crowded market
Buyers see a lot of ads and sales pitches. Expert-led content helps you cut through the noise by showing your product and use cases in a real, useful way.
Accelerate sales cycles
When buyers regularly see trusted industry B2B creators and opinion leaders explain your product and use cases, they trust you sooner. So sales calls move faster.
Humanize your outreach
Give your team credible expert content to share, so messages get opened and replies come easier
Build a sustainable system
We don't do "one-off" posts. We build a repeatable engine of content, measurement, and repurposing
How we work and what you get
Set the foundation
Goal: Agree on what success looks like and who we want to influence. What you get:
A campaign brief (goals, audience, key messages)
A portrait of decision-makers we target
Assess
Goal: Find the right trusted voices and the topics your buyers actually care about. What you get:
A shortlist of relevant creators / opinion leaders
A recommended content angle list (themes + buyer questions we will answer)
Content
Goal: Create expert-led content that explains your product naturally and clearly. What you get:
Content plan (what will be published, by whom, and in what format)
Creator briefs (simple instructions + key points to cover)
Ready-to-publish content (posts/videos/podcast segments, depending on channels)
Measure
Goal: Understand what works and improve results every month. What you get:
A performance report (KPIs that impact your business result)
Key learnings (which topics, formats, and voices perform best)
Clear recommendations for the next cycle
Repurpose
Goal: Turn the best content into assets your marketing and sales can reuse. What you get:
A library of sales-ready assets (snippets, quotes, short videos, slides)
Content adapted for your channels (LinkedIn, website, email)
Optional paid promotion plan for the top pieces (if you want to scale faster)
Which channels do you work with when selecting experts for our brand?
We focus on where your audience already pays attention. Most often that’s LinkedIn, YouTube, TikTok, and podcasts. If your buyers learn through industry conferences and events, we’ll also look for the right speakers and recognised experts who can credibly cover your topic.
Do you handle LinkedIn accounts for founders and key employees?
Yes, we support founders and key employees with a clear influence strategy for LinkedIn. We define their positioning (what they should be known for), build a practical content plan, and help shape topics and formats that fit their role and feel natural.
How do you select the right experts?
We use a simple, clear approach:
Audience fit: Do they reach the people you want to influence (industry, role, region)?
Relevance: Do they talk about topics connected to your product and your buyers’ needs?
Trust & quality: Are they respected, consistent, and credible, not “promo-only”?
Content ability: Can they explain complex ideas in a clear, human way?
Brand match: Do their values and tone fit your brand?
Pilot first: When possible, we start with a small test to confirm performance before scaling
What is a budget to start with ?
If you are budget-conscious, we recommend starting with $10'000 for the first campaign. The Goal is to gain enough data to see which voices and topics resonate with your buyers.